IndiaBook.in » » News & Media

Among the institutions that contribute to the make-up of a public sphere in society, the media perhaps perform the most critical function. what the India national media - news - papers, radio and television - says about you everyday is of critical importance to you in your market research, sales and marketing, customer relations and media relations. The media in India is one of the most powerful tools used by the major powers to control and change the Indian public perception about themselves and about the world.Compared to many other developing countries, the Indian press has flourished since independence and exercises a large degree of independence. Many of India's great English-language newspapers and some of its Indian-language (mofussil) press were begun during the nineteenth century. After India became independent, ownership of India's leading English-language newspapers was transferred from British to Indian business groups and the fact that most English-language newspapers have the backing of large business houses, has contributed to their independence from the government.

The media in India enjoys complete freedom and is vibrant. The official government Media, All India Radio (AIR) and Doordarshan (DD), are now governed by an independent body of eminent persons, who constitute the Prasar Bharati Board. DD is now one of the largest broadcasting organizations of the world.Newspapers and magazines in India are independent and largely privately owned. Over 5600 newspapers, 150 of them major publications, are published daily in over 100 languages. Nearly 40,000 periodicals, some specializing in different subjects but most of general interest, are also published in India.