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Link Popularity

Link Popularity defines the number of links pointing to your website. It defines how popular your website is? Most of the search engines determine the value of your website based on the number and quality of the links linking to your website. Now the question arise how the quality of a link is determined? The quality of a link or a website is determined by considering several factors like age of the site, relevance of the content and the amount of credible links which points to that site. This process is called Link Popularity and the process of improving the link popularity is referred to as Link Building. This link popularity is one of the factors which search engine uses to rank the website.

Why is link popularity important?

* Link popularity is important because it affects the ranking of your website. It is a major factor used by search engines in determining a site's position in search results and to rank a website. As a result, increasing the number of quality, relevant sites which link to your site can actually improve your search engine rankings.

* Link popularity plays an important role in the visibility of a web site among the top of the search results. Indeed, some search engines require at least one or more links coming to a web site, otherwise they will drop it from their index.

* Link popularity is important because it increases the traffic to your website. Generally, a site with more inbound links will be positioned higher than a similar site with fewer links. Other factors that are considered include anchor text. But if these links are not the quality links, they will have no use.

* Placement of the links on the pages in a site also affects the traffic to your website. Well placed links are the excellent source of consistent and targeted traffic to your website. And due to recent developments; they can even generate additional search engine traffic to your site.

* All major search engines rank web pages based on the number of links that point to them. Google uses link popularity as the most important factor when ranking sites. Yahoo, HotBot, AltaVista, MSN and others also use link popularity in their formulas.

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